John Alderman's Resume
phone: +1 (415) 865-5470
email: alderman1@mindspring.com

Summary:

I'm a writer and editor with twelve years of experience both independent and managerial, and a long history of work involving technology, culture and lifestyles.

Professional Experience:

Freelance Writer and Editor, 2001-Present
Wrote Sonic Boom, a history of the online music phenomenon, a New York Times Notable Book of 2002 (excerpt here). Have written for Wired, The Guardian (UK), Surface, Salon, Details, Interior Design, Wired News, TheFeature.com, Yahoo Internet Life, Mondo 2000, I.D., J@pan Inc, and Wireless Watch Japan
* Publicity for Sonic Boom included speaking engagements, interviews with US and international press, and radio and television appearances on NPR, CNN, and BBC

Avenue A | Razorfish, Senior Content Strategist, 2005 - Present
* Provided content strategy, editorial and technical support to implement a new content management system (Vignette) and website for a Fortune 15 medical company
* Created Editorial Style Guide and some site copy for media e-commerce site for major media and consumer electronics company

MP3.com, Music and Lifestyle Editor, 2004
Set voice, editorial and information strategy to develop and launch CNET's online digital music information and commerce hub. Was sole editor for launch, and helped integrate a huge amount of licensed information in a user-friendly navigable design.
* Managed two editors and assigned stories to freelance writers
* Created special sections such as a holiday buying guide and coverage of the growing overlap of music and videogames
* Wrote, assigned and edited stories, creating unique daily content, while working to best manage vast licensed materials

Eat (Tokyo, Japan), Editorial Strategist, 2003 - 2004
* Editor of Eat, a food and lifestyle magazine
* Project manager of the four-language Air Canada Asia Pacific web site
* Strategist and copywriter for a number of international consumer brand clients
* Editorial strategy for launch of official Volkswagen magazine for Japanese owners

ONE Media, 2000-2001, Producer/Senior Editor
Editor and producer for design and lifestyle magazine and web site
* Managed writers, junior editors and producers
* Coordinated and edited email newsletter and palmtop content
* Tutored other editors in use of Interwoven Teamsite content management system

Mjuice.com, 1999-2000, Editor
Top editor for online music company Wrote or edited all site copy; developed site features such as navigation and search tools; coordinated presence at other sites; programmed licensed content for partners; wrote weekly email newsletter; represented company at trade shows; interviewed and entertained popular musicians
* Managed team of three junior writers

San Francisco Museum of Modern Art, 1999, Editorial Web Coordinator (Consultant)
Assisted one of America's top art museums to relaunch its web site

Hewlett-Packard's Designing the Future, 1999, Senior Editor (Consultant)
Provided stories and editorial direction for community of web and software developers

Wired News, 1997-1998, Culture Editor
Assigned and edited daily news for web site and wire service, covering the explosion of digital technology and its impact on culture and entertainment
* Managed four staff writers plus stringers
* Developed, guided and edited popular columns and special reports
* Made appearances on television news to promote breaking stories

HotWired, 1994-1997, Senior Editor
Helped set tone and style for the first commercial site on the web
* Developed and edited five arts sections
* Wrote bi-weekly books column, and many arts and entertainment stories and interviews

Mondo 2000, 1993-1994
Editorial Assistant Writer and editor at much-loved, much-copied precursor to Wired magazine

Education:

University of Houston, BA in English Literature and Art History
Took part in renowned creative writing program, led by author Donald Barthelme

Universite de Toulouse, Le Mirail
French language and cultural studies

Further Information:

I know HTML, many Web production tools, a couple content management systems, and I'm good at digital audio editing and processing. I've released several CDs, and toured the USA, Canada, Scotland and Japan playing music. I have curated several exhibitions of digital art, including GenArt's New Fangle, and Taos Talking Pixels.